Executive Summary

Peeek A Boo, a bustling family entertainment center located in Suncity Mall, Ludhiana, was grappling with the operational inefficiencies of its manual token and paper-ticket system. This outdated model led to significant customer friction, a lack of actionable business data, and security vulnerabilities. Ethoaus ERP was engaged to develop and implement a state-of-the-art management system, featuring seamless integration with an RFID-based solution for cashless gameplay and automated prize redemption. The outcome was a modernized operation that dramatically improved the customer journey, provided critical business insights, and boosted revenue streams.

1. Client Profile

Client: Peeek A Boo Game Centre

Location: Suncity Mall, Ludhiana, Punjab

Industry: Family Entertainment & Gaming

Key Services: A wide range of arcade games, interactive challenges, adventure zones, and a prize redemption counter.

2. The Challenge

Peeek A Boo's reliance on a traditional, manual system was a significant hindrance to its full potential. The primary issues identified were:

Cumbersome Customer Experience: Customers had to deal with physical tokens and tickets, creating long queues at the cashier and prize redemption counter. This process was a major point of frustration and a deterrent to repeat visits.

Absence of Data-Driven Insights: Management lacked real-time data on game popularity, player demographics, or machine performance. This made strategic planning for promotions, machine maintenance, and inventory management largely guesswork.

Operational Security Risks: The use of physical currency, tokens, and paper tickets was prone to theft, loss, and counterfeit attempts, which directly impacted the center's profitability and financial integrity.

Inefficient Prize Redemption: The manual counting of paper tickets was a slow, error-prone process that often resulted in long wait times and customer complaints. This also led to inaccuracies in prize inventory tracking.

Limited Customer Engagement: Without a digital record of customer behavior, Peeek A Boo was unable to implement targeted marketing campaigns or loyalty programs, missing out on opportunities to build long-term relationships with its patrons.

3. The Solution: Ethoaus ERP with RFID Integration

Ethoaus ERP proposed a comprehensive, end-to-end solution designed to completely digitize Peeek A Boo's operations. The centerpiece of the solution was a customized Ethoaus ERP system, tailored for the entertainment industry and fully integrated with a contactless RFID card system.

Key Components of the Solution:

Ethoaus ERP Core: A powerful, centralized dashboard to manage all aspects of the business:

Game & Machine Management: Real-time tracking of every game's performance, revenue generation, and maintenance requirements.

Prize Inventory Management: Automated inventory control for all prizes, with instant updates on stock levels and a detailed log of redemptions.

Integrated POS: A single system for all transactions, including the sale and top-up of RFID cards, and efficient shift management.

Advanced Reporting: In-depth financial and operational reports providing insights into daily, weekly, and monthly performance metrics.

RFID Technology:

Branded RFID Cards: Customers receive a durable, reusable RFID card that serves as their digital wallet for the center.

Embedded RFID Readers: Each game machine is equipped with a reader that instantly deducts credits when a card is tapped, eliminating the need for tokens.

Digital Redemption: The prize counter is equipped with an RFID reader that automatically tallies "e-tickets" on a card and processes prize redemptions quickly and accurately.

4. Implementation & Deployment

The project was executed in a structured, four-phase plan over a five-month period to ensure a seamless transition for staff and customers.

Phase 1: Discovery & System Design (Month 1): A thorough analysis of Peeek A Boo's operational workflows and business objectives. This phase concluded with a detailed blueprint for the custom Ethoaus ERP and RFID integration.

Phase 2: Development & Hardware Deployment (Months 2-3): The Ethoaus ERP software was customized, and hardware teams began the process of installing and configuring RFID readers on all game machines and at the redemption counter.

Phase 3: UAT & Staff Training (Month 4): A comprehensive testing period was conducted to validate the system's functionality and security. All staff members were trained on the new systems, including the POS and redemption process.

Phase 4: Go-Live & Ongoing Support (Month 5): The new system was launched, and the Ethoaus ERP team remained on-site to provide immediate support, ensuring a smooth and successful rollout.

5. Results & Benefits

The implementation of the Ethoaus ERP and RFID system resulted in significant improvements across the board for Peeek A Boo:

25% Increase in Customer Spending: The cashless, frictionless experience encouraged customers to spend more time and money at the game center.

75% Reduction in Wait Times: The elimination of manual token and ticket handling drastically reduced queues at all key touchpoints.

Complete Financial Visibility: The automated system provided management with 100% accurate, real-time financial data, virtually eliminating errors and reducing fraud.

Superior Customer Satisfaction: The modern, easy-to-use system led to higher customer satisfaction scores and positive feedback.

Strategic Business Insights: The new system delivered actionable intelligence on player behavior, enabling management to optimize game selection and run more effective promotional campaigns.

6. Conclusion

The partnership with Ethoaus ERP allowed Peeek A Boo to modernize its operations, replacing an outdated and inefficient system with a scalable, technology-driven platform. The successful integration of RFID technology not only solved immediate operational problems but also positioned the game center for future growth and a more engaging, data-rich customer experience. The project at Peeek A Boo serves as a powerful example of how digital transformation can revitalize the family entertainment sector.