While “branding” a product is all about promoting a business, symbol or a product name, Our public relations (PR) experts view their job as also pitching something with marketing and advertising works. There is a belief that proper branding mixed with smart PR may end up in higher sales and client loyalty for a product or service.

Some people believe that branding is unimportant, or irrelevant to the big scheme of marketing. This is not true. Demonstrably, inescapably wrong in both the substance and context of their ideas on the subject.

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